ASPEN-SNOWMASS HOSTED THE INAUGURAL EVENT OF THE GRAN FONDO ITALIA SERIES

Snowmass Village, CO – August 11, 2014 – Snowmass Village, Colorado played host to the2014 Gran Fondo Italia international cycling event August 10, 2014. The popular cycling series kicked off GFI_Aspen1the 2014 American tour in Snowmass Village with a roster of over300 cyclists including Olympic gold medalist Alexi Grewal. He was joined by former pro mountain biker and brother Rishi Grewal. Adding his talents off the bike in organizing a world-class event was event director Nat Ross, 4 time world champion and mountain bike Hall of Famer. Cyclists from Italy, France, UK, Scotland, Mexico, Puerto Rice, Venezuela, Costa Rica and Brazil participated along with riders from across the US. As the continuation of the first cycling series joining recreational cycling and the Italian lifestyle, the Gran Fondo Italia Aspen-Snowmass ride showcased the excellence of Italian wine, food and culture. The event, modeled after the incredibly popular Gran Fondo cycling event format that originated in Italy, included some of the most famous road cycling destinations in the United States, including 99 and 45 mile course options and a spectacular “Gran PremiodellaMontagna” hill climb challenge to the finish.

Festivities commenced with a Saturday Expo and a Gala reception at the Viceroy Hotel in Snowmass, followed by theSunday mass start in Snowmass Village, complete with an official Italian style start celebration, lead-out and police escort. Cyclists then experienced the new “world series of cycling” touring Colorado classics like Owl Creek, Castle Creek, McLain Flats, and Frying Pan before heading up Brush Creek to the finish line in Snowmass Village. The courses provided a beautiful cycling terrain complete with stunning mountain views, miles of riverside riding and picturesque farmland.

Cyclists and guests enjoyed a post-event celebration at Base Village Plaza with top Italian products from sponsors Colnago, fi’zi:k, KASK, Pissei and wine from Tuscany’s Ciacci Piccolomini d’Aragona. The spirit and passion of Italy, iconic Italian brands and products, and incredible destinations are all part of the experience with Gran Fondo Italia events.

The Gran Fondo Italia Aspen-Snowmass “King and Queen of the Mountain” winners: Jeff Hartmanfrom from Boulder (Colorado), and Rachel Hadley, from Aspen (Colorado).Ten age group awards for men and women were presented at the event, worth several thousands dollars including a skiing vacation package in Snowmass Village. Riders were eligible for the raffle for the best bike in the world, the Colnago C60:this special prize, the first of five to be awarded at Gran Fondo Italia events, was awarded to Stacy Barnett, from Atlanta, who will be also riding the Gran Fondo Italia in Atlanta-Roswell. The Aspen High School mountain biking club was the charity beneficiary of the event.

“The Gran Fondo Italia in Snowmass Village has been an incredible event for our organization,” said Matteo Gerevini, CEO of Gran Fondo Italia. “We’re proud to showcase the Italian heritage of this unique event, while promoting this amazing destination to cyclists throughout the world.”

“Snowmass is an incredible destination for all cyclists worldwide – said Dave Elkann of Snowmass Tourism – and an annual Gran Fondo Italia event represents the perfect platform for our goal of expanding great events for cyclists in Snowmass”.

Next stop for Gran Fondo Italia is Beverly Hills on September 28 with a spectacular start on the world famous Rodeo Drive.

To review photos from the Gran Fondo ItaliaAspen-Snowmass ride, visit: http://thegranfondoitalia.com.

About Gran Fondo Italia
Gran Fondo Italia is the cycling event format that joins recreational cycling and the Italian lifestyle. The format promoted by Gran Fondo Italia CEO Matteo Gerevini and the Managing Director Greg Hendrickson since 2009 is now perfectly branded to showcase Made in Italy cycling, the excellence of Italian food, wine and tourism, and Gran Fondo event partnerships in Italy. The Gran Fondo Italia calendar includes four dates in 2014: Aspen-Snowmass (Colorado) the 10th of August, Beverly Hills (California) the 28th of September, Atlanta-Roswell (Georgia) the 19th of October, Miami-Coral Gables (Florida) the 9th of November and Rio de Janeiro (Brazil) the 16th of November.
For more information, please visit: www.thegranfondoitalia.com.

​About Snowmass, CO
A quaint Colorado town tucked away in the heart of the Colorado Rockies, located just 9 miles from downtown Aspen. Snowmass is consistently ranked as one of the best ski resorts in the world and is the second largest ski resort in Colorado, offering 3,362 acres of unmatchable terrain and the second largest vertical drop of any ski area in the United States. Surrounded by many of Colorado’s most notable mountain peaks, it is home to some of life’s biggest experiences. Even though the best ski and snowboard terrain in North America is found here, Snowmass summer adventures are just as impressive and unforgettable—from premier fly fishing, white water rafting and kayaking to summer festivals and weekly rodeos. Within this 25-square-mile town, you’ll find over 50 miles of hiking and biking trail, an 18-hole, Jim Engh designed golf course and two 18-hole disc golf courses. The Thursday Night Summer of Free Music Night concert series draws thousands to picnic, lounge or dance the evening away. Over 95% of the lodging options are right on the slopes and there is free transportation throughout Snowmass and to and from Aspen, making a stay in Snowmass as convenient and comfortable as possible. Snowmass offers unmatched year-round natural splendor and beauty, small-town friendliness, breathtaking backdrops and 300 days of annual sunshine. For more information on Snowmass, Colorado visit www.gosnowmass.com.

       

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