Beverly Hills is ready for the third edition of the Gran Fondo Italia Beverly Hills

Gran Fondo Italia Beverly Hills is coming right up on September 28, 2014 with the starting line on Rodeo Drive. Cyclists of all abilities will be part of the Beverly Hills Centennial year, and an event providing an experience of It2011 Start in Rodeo Drivealian-style cycling with an unforgettable start and beautiful ride from one of the most prestigious cities in the world.

Cyclists will experience 48 and 90 mile courses into the Santa Monica mountains, taking on the Piuma Road hill-climb presented by Lexus (official automotive Sponsor of the event) and finishing at Beverly Hills City Hall. The post-ride celebration will take place at the famed Beverly Canon Gardens with an awards ceremony featuring hill climb winner jerseys presented by Lexus and the raffle of a Colnago C60 bike frame, a legendary work of Italian craftsmanship.

The special news with Colnago continues, because on the Saturday evening before the race, during a Gala reception at Mr. C Beverly Hills, will be open the new “Colnago Lounge” inside the hotel, part of “The Leading Hotels ofMrC Hotel the World.” The lounge will include brand new Colnago C60 bicycles available for hotel guests throughout the year: one more reason to stay in the luxurious Mr. C Beverly Hills Hotel.

“We are thrilled to host the Gran Fondo Italia and it is a great way to help promote our Centennial year internationally,” says Lili Bosse, Mayor, City of Beverly Hills. “It’s a great opportunity to showcase the bike friendly activities in our city and build on our Healthy City Initiative, both for our community and for cyclists visiting from around the world.”

On both Saturday and Sunday, cyclists and guests will have the chance to experience top Italian products from Colnago, fi’zi:k, Pissei, Kask, Gaerne and FSA together with Ciacci Piccolomini wines and Cycling in the Venice Garden, a project aimed at promoting cycling in the province of Treviso. Bringing international partnerships together, the event is supported by the Italian Trade Commission, the Italian Consulate in Los Angeles and Expo 2015. This fun atmosphere for riders, family and friends will include food, drink, entertainment, travel, clothing and merchandise. The spirit and passion of Italy, iconic Italian brands and products, and incredible destinations are all part of the experience with Gran Fondo Italia events.

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