ABOUT THE EVENT ON SEPTEMBER 28, 2014
Cyclists of all abilities can experience the best of Italian-style cycling with an unforgettable ride starting on Rodeo Drive, moving to the Pacific Coast Highway and touring the beautiful views in the Santa Monica Mountains. Take on the Piuma Road hill-climb, finish at Beverly Hills City Hall, and enjoy the post-ride celebration in the famed Beverly Canon Gardens.
Ride 90 or 48 mile courses with a combined mass start on Rodeo Drive, complete with the Italian style start celebration and escorted lead-outs.
The 90 mile distance includes the fun hill climb challenge on Piuma Road. Finish the climb and participate in multiple overall and age group categories for awards and bragging rights.
Choices for registration include Ride Entry, Club Italia and periodic special team entries. Merchandise and accessories including cycling apparel, Italian products, t-shirts and premium upgrades can also be purchased during registration. Registration will open shortly. Click below to get the early registration offers.