PRESS: COLNAGO LEADS SERIES SPONSORS FOR GRAN FONDO ITALIA

PRESS RELEASE May 16, 2014

COLNAGO LEADS SERIES SPONSORS FOR GRAN FONDO ITALIA

Ernesto Colnago, the Italian and world-renowned bike producer brings his name to the international Gran Fondo series that joins recreational cycling and Italian lifestyle. The clover logo of Colnago became the main sponsor for 2014 and 2015, including the first 4 event announced for 2014, and the upcoming series expansion for 2014 and 2015. Colnago is joined in sponsorship of the series by fi’zi:k and Marca Treviso, who have chosen Gran Fondo Italia to promote their brands, products and tourism to consumers. Gran Fondo Italia is pleased to announce these series partners as leading examples of “Made in Italy” that will be represented at all events.

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The Colnago Company was one of the first Italian manufacturers to aim at the International cycling market. Ernesto Colnago is recognized as a forerunner of “Made in Italy” cycling, and to reinforce his brand all over the world he has decided to tie the name Colnago to Gran Fondo Italia, the format that joins recreational cycling with the rich history of Italian cycling and Italian brands.

«We are the very first in the cycling industry that saw the potential of American and international Gran Fondo events, and like 2009 where we began with this team, we strongly believe that the Gran Fondo Italia brand and events represents an important opportunity to stand out in the International market and to launch our new Colnago C60» said Ernesto Colnago.

Along with upcoming 2014 and 2015 events, the Colnago clover will be Main Sponsor for Gran Fondo Italia in Aspen-Snowmass (Colorado) the 10th of August, Atlanta-Roswell (Georgia) the 19th of October and Miami-Coral Gables (Florida) the 9th of November. On the 16th of November the series will bring the Italian lifestyle and cycling experience to Brazil, in Rio de Janeiro.

In the meantime, the group of companies that flank the Gran Fondo Italia brand is growing quickly. Among the companies is fi’zi:k the Official Sponsor. «We are glad to formalize this new partnership with Gran Fondo Italia. This program perfectly meets our marketing strategy to strengthen the fi’zi:k brand presence in the cycling market in the States – said Alberto Fonte brand director of fi’zi:k – and especially the brand Gran Fondo Italia, thanks to its Italian essence, fits perfectly with one of the values of our brand fi’zi:k, which is a brand made in Italy».

The brand partnerships for Gran Fondo Italia also extend to tourism along with cycling. The top Italian cities for tourism look for opportunities to advertise themselves internationally, and this prompted the Consorzio di Promozione Turistica Marca Treviso to become “Tourist Partner” of Gran Fondo Italia to promote “Cycling in the Venice Garden”.

«Thanks to the support of the Veneto Region with the European Fund for Rural Development, we want to promote the beautiful cycling area in Treviso, with unique paths for cycling, food and wine - said Alessandro Martini, director of Marca Treviso – that perfectly identify themselves with the main event, the Gran Fondo Prosecco Cycling».

«We are very excited to announce the relationships with these important series partners. We are proud to continue the work that we started with Colnago in 2009. Helping to build recognition for this Italian icon and the C60 series is not only a great fit for the Gran Fondo Italia brand, but also a gratifying project. – said Matteo Gerevini,CEO of Gran Fondo Italia – The “Made in Italy” product, tourism and lifestyle elements that fi’zi:k and Marca Treviso bring to our partnership will perfectly represent the values that make us unique in the marketplace. We look forward to building on the success of our format that started in 2009 and leading the way for years to come with recreational cycling, Italian lifestyle and “Made In Italy” around the world».

Gran Fondo Italia Series 2014
Gran Fondo Italia is the cycling event format that joins recreational cycling and the Italian lifestyle. The format promoted by Gran Fondo Italia CEO Matteo Gerevini since 2009 is now perfectly branded to showcase Made in Italy cycling, the excellence of Italian food, wine and tourism, and Gran Fondo event partnerships in Italy. The Gran Fondo Italia calendar includes four dates so far for 2014: Aspen-Snowmass (Colorado) the 10th of August, Atlanta-Roswell (Georgia) the 19th of October , Miami-Coral Gables (Florida) the 9th of November and Rio de Janerio (Brazil) the 16th of November.

Official website: www.thegranfondoitalia.com

Gran Fondo Italia LLC
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